Oracle has signed an agreement to acquire the Art Technology Group Inc. (ATG), a leading supplier of software for e-commerce and related applications to optimize sales.
Acquisition by way of a cash transaction of USD 6.00 per share, ie, for approximately $ 1 billion.
ATG solutions allow businesses to provide a coherent Online customer service using advanced commercial services, marketing, content personalization, automated generation of recommendation and support services to customers online.
offered by ATG e-commerce platform is the highest rated in the industry-leading solution to support various sales channels. This platform provided the perfect complement to Oracle's CRM and ERP systems and applications to support retail and supply chain, and it offers middleware and technologies for business intelligence. ATG also provides applications to optimize distribution, which gives companies the opportunity to raise the level of customer satisfaction through immediate support, and automated generation of recommendations.
Together, ATG and Oracle plan to help companies in achieving higher revenue, increase customer loyalty, increase brand value, attaining better operational performance and increasing the resilience of the business environments and traditional online sales.
transaction is subject to acceptance by shareholders and obtaining necessary permits and comply with the provisions of other customary conditions. It is anticipated that it will be finalized in early 2011
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